Give the gift of hope this Mother's Day
This Mother’s Day, you have the chance to make a lasting impact. For over 20 years, JWI’s Flower Project has sent flowers, cards, and resources to domestic violence shelters across the country, offering a small but meaningful moment of joy to mothers who need it most.
This year, your support goes further than ever before.
Through JWI’s National Library Initiative, we’re creating safe spaces in shelters—libraries where children can escape into stories, resiliency rooms for quiet reflection, and teen spaces to help them stay on track with their education. Your card donation will help build these libraries and fund vital programs that support survivors in rebuilding their lives—one book, one lesson, and one moment of peace at a time. This Mother’s Day, give a gift that brings hope and healing to those who need it most.
Choose personalized e-cards to send to all the special women in your life — one for each $25 donation to JWI — and we’ll take care of the rest.
E-cards can be scheduled to send on Mother’s Day (Sunday, May 11th) or any day you choose.
Your donation is tax deductible to the fullest extent of the law.
Financial abuse occurs in 99% of all domestic violence cases.
For a woman fleeing an abusive relationship, the immediacy of danger often means leaving home with only her children and the clothes on their backs.
JWI’s National Library Initiative helps ease this traumatic upheaval by providing families comforting havens with colorful furniture and rugs, computers and toys, and hundreds of new books that represent the diversity of the women and children served.
This year, proceeds from JWI’s Mother’s Day Project will be used to build new libraries, as well as provide ongoing financial education resources, workshops, and trainings to thousands of domestic violence survivors at shelters nationwide.
The impact continues long after Mother’s Day ends.
JWI continues to support women across the country by working to end intimate partner violence and sexual assault through ongoing advocacy, economic security, and women’s leadership initiatives.
Survivors and advocates share the impact of JWI's Mother's Day Project:
“A huge part of getting out of the cycle of abuse is empowerment, and giving survivors access to being self-sufficient. Had I had someone that really understood [that], it would have helped steer me in the right direction.”
- Abuse Survivor, JWI 2021 National Needs Assessment
“You changed my life. I feel more confident in my life than ever before. I’m in an entirely different place than where I was a few months ago.”
- Survivor who participated in one of JWI’s financial education workshops
“Without a job, survivors are stuck in poverty, often leaving them to go back to their abusers because it’s just easier.”
- Advocate, JWI 2021 National Needs Assessment
“Money brings me so much stress but I know I need to face it and stop avoiding it, so these workshops feel very valuable.”
- Survivor who participated in one of JWI’s financial education workshops
Don’t need Mother’s Day cards but want to support JWI’s Mother’s Day Project?
Donate here!
History of JWI’s Mother’s Day Project
For more than 20 years, JWI has sent bouquets of flowers, financial literacy resources, and children’s craft kits to domestic violence shelters across the U.S. on Mother’s Day. The COVID crisis drove abuse rates higher than ever, and more and more families (an estimated 50,000 on any given day) moved into shelters, where women are too focused on rebuilding their lives to take time to celebrate Mother’s Day.
In addition to dedicated donors who send JWI Mother’s Day cards to their loved ones each year, the project is also generously supported by The Joan Margolius Cherner Women’s Empowerment Fund, which funded the creation of "Joanie's Place" - peaceful oases in domestic violence shelters where survivors can relax with moments of mindful meditation, access laptops to find employment opportunities, read financial literacy materials, and heal and grow together.
Mother’s Day Project FAQs:
Tell me more about where my gift goes:
$10 - a new book
$25 - new toys
$50 - arts & crafts supplies
$75 - educational toys
$100 - school supplies
$250 - restock a bookshelf
$500 - printers and wifi
$1000 - new computer
Interested in sponsoring a library? Contact us using this form or email [email protected].
Sponsorship options
Publisher • $100,000
• Naming rights to three new libraries
• Your name listed on all project materials as a lead sponsor
• One table (10 seats) at JWI’s annual Women to Watch gala
• Special opening reception
Editor • $75,000
• Naming rights to two new libraries
• Your name listed on project materials as a lead sponsor
• One table (10 seats) at JWI’s annual Women to Watch gala
• Special opening reception
Author • $50,000
• Naming rights to one new library
• Your name listed on project materials as a lead sponsor
• One table (10 seats) at JWI’s annual Women to Watch gala
• Special opening reception
Illustrator • $25,000
• Naming rights to one new library
• Your name listed on NLI materials
• Special opening reception
Tables & Contents • $10,000
• Bookplates with your name in 1,000 library books
• Plaque with your name on a bookshelf in one library
Stock the Stacks • $5,000
• Bookplates with your name in 500 library books
What is financial abuse and why does it matter?
In 99% of all instances of intimate partner violence, survivors are left with “little to no income, no access to cash or bank accounts, fraudulent and/or coerced debt in their name, and damaged financial profiles.” (FreeFrom, Survivors Know Best) That is financial abuse - a tool of control used by domestic violence perpetrators that goes far beyond withholding access to money. It’s destroying a victim's credit; preventing her from working; or disrupting her workplace so she loses her job. It's stacking the financial deck against her so she can't rent an apartment; buy a car; get a credit card... So she – and her children – cannot escape.
“When we left our home we were not able to bring our books. The children’s library has been a blessing to us. It offers an opportunity for me and my children to escape to a world of imagination during such a stressful time in our lives.”
— Cindy, shelter resident
How much do the cards cost?
We request a donation of $25 per card (e-cards or print). We hope that instead of thinking of this as a transactional purchase of $25 Mother’s Day cards, you’ll consider it a gift to the domestic violence survivors who will be impacted by your donation, and an investment in JWI’s work to help abuse survivors obtain long-term economic security and education.
Is my donation tax deductible?
Yes, your donation is tax deductible to the fullest extend of the law.
I’m having trouble placing my order; who can I contact?
We’re here to help! Please email [email protected] and someone will be in touch shortly.
Can I order e-cards now but still have them delivered on Mother’s Day?
Of course! Upon checkout, you can select a date for delivery. (Mother’s Day is Sunday, May 11th, 2025.) They will be sent in the morning of whichever day you choose.
Can I order blank paper cards to give to family and friends on my own?
Yes - click here and select your desired amount.
I don’t really need cards; can I simply make a gift to support this project?
You can - and thank you! Click here to make a tax deductible gift to JWI’s Mother’s Day Project.
I created an account on JWI’s e-card platform when I ordered cards in the past. Can I re-use that information?
If your account is saved in our card platform, you should be able to quickly re-order cards by following these steps:
Enter your account information
Click "re-order cards" on the menu on the left
Wasn’t this project previously called the Mother’s Day Flower Project? What happened to the “flowers”?
In the past, JWI used a portion of proceeds from this project to send floral bouquets to shelters across the country on Mother’s Day. This year, we’ve decided that survivors and their families will be better served, longer-term, if we use all proceeds to support our goal of completing 100 fully-furnished new libraries in shelters across the country, while continuing to restock the shelves as each child leaves the shelter with a favorite book in hand, ready to start a new life.
